The basic premise underlying the SEI's [Software Engineering Institute] work on software process maturity is that the quality of a software product is largely determined by the quality of the software development and maintenance processes used to build it.
Mark Paulk [1995], "The evolution of the SEI's capability maturity model for software"...[W]hile some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
Steve Jobs, Apple commercial (1997)